Why cross-channel marketing matters
Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important.
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5 marketing trends defining customer experience in 2022
Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing...
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The future of customer retention: empathic marketing
Dotdigital Blog The future of customer retention: empathic marketing Customer retention is a cheap and efficient strategy that ensures business and profit growth. Jenna Paton Published: May 12, 2022...
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How using data in your campaigns will score you points
How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking about using data to enrich your...
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What role does your martech stack play in improving customer retention?
Dotdigital Blog What role does your martech stack play in improving customer retention? It’s official: customers are running the show. Jenna Paton Published: July 25, 2022 Today’s economic climate...
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10 ways to keep your blog relevant
10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought leader and provide value to...
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How to unify customer data for data-driven marketing
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How to build a martech stack for improved marketing performance
What is a martech stack, you may well ask? I know I did when I first heard the term. Let’s break down exactly what the term means and how it can increase productivity and improve your marketing. What...
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A complete guide on cross-channel, omnichannel, and multi-channel marketing
The world of marketing is always evolving, adapting to changes in technology and consumer behavior. With these changes come new terminology to describe the strategies and methods used for customer...
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A beginner’s guide to cross-channel marketing
Did you know that 73% of shoppers expect brands to understand their unique needs and expectations? To be successful in today’s competitive market, it’s important to find ways to connect with your...
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How to choose the right marketing channel to connect with customers
In today’s fast-paced and competitive world, marketers must connect with their customers effectively. The right marketing channels can help you build a stronger relationship with your target audience,...
View ArticleWhy cross-channel marketing matters
In today’s digital age, customers are bombarded with messages across a multitude of channels. A whopping 73% of shoppers use multiple channels throughout their buying journey. From social media and...
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